| 6. |
A 2022-04-28 01:08:33 Jim Breen <...address hidden...>
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Comments: |
Looks OK. |
| 5. |
A* 2022-04-28 01:03:11 Robin Scott <...address hidden...>
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Refs: |
https://ynaija.com/outrage-marketing-is-high-risk-and-high-reward-but-is-it-a-good-fit-for-your-brand/
https://www.colourgraphics.com/blog/outrage-marketing/
https://www.skyword.com/contentstandard/welcome-to-outrage-marketing-brought-to-you-by-lady-doritos/
https://en.wikipedia.org/wiki/Shock_advertising |
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Comments: |
How about this?
Shock advertising isn't exactly the same thing but there's some overlap. |
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Diff: |
@@ -12,2 +12,2 @@
-<gloss>viral marketing</gloss>
-<gloss>flaming marketing</gloss>
+<gloss>outrage marketing (deliberately stirring up controversy to generate publicity)</gloss>
+<gloss>shock advertising</gloss> |
| 4. |
A* 2022-04-28 00:26:13 Nicolas Maia
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Comments: |
I think 'selling controversy' was a little closer to the actual meaning. |
| 3. |
A* 2022-04-27 12:02:46
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Comments: |
I don't think the phrase "flaming marketing" is actually used in English. Also "viral marketing" is very inexact to the point of being incorrect. It's about purposely doing something controversial to get attention, as form of marketing. |
| 2. |
A 2022-04-27 01:22:36 Jim Breen <...address hidden...>
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Refs: |
https://ja.wikipedia.org/wiki/炎上マーケティング
https://www.investopedia.com/terms/v/viral-marketing.asp |
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Comments: |
Will probably do for now. |
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Diff: |
@@ -11,0 +12 @@
+<gloss>viral marketing</gloss>
@@ -13,2 +13,0 @@
-<gloss>selling controversy</gloss>
-<gloss>viral marketing</gloss> |
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(show/hide 1 older log entries)
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| 1. |
A* 2022-04-16 03:25:59 Nicolas Maia
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Refs: |
https://kotobank.jp/word/炎上商法-1818711
https://eikaiwa.dmm.com/uknow/questions/14480/
https://www.carlbusinessschool.com/glossary/flaming-marketing/ |