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jmdict 1214020 Active (id: 1080724)
看板娘
かんばんむすめ
1. [n]
▶ pretty girl who attracts customers to come inside a shop



History:
4. A 2011-12-01 22:40:27  Jim Breen <...address hidden...>
3. A* 2011-12-01 19:08:38  Scott
  Comments:
I'm not sure that かんばんむすめ is used in the context of trade shows anyway.
2. A* 2011-12-01 17:06:37  Rene Malenfant <...address hidden...>
  Comments:
well, i can guarantee with 100% certainty that she's ~somebody's~ daughter.  but yes.  probably not the intention of 娘 here.
==
also, i've never heard "showgirl" used with this meaning.  the OED has this, although i think it's sufficiently different from 看板娘 for it not to make the cut:
2. (rare) A girl in charge of a booth at a fair.
  Diff:
@@ -13,1 +13,0 @@
-<gloss>show girl</gloss>
1. A* 2011-12-01 16:37:52  Scott
  Refs:
nikk gg5
  Comments:
I doubt that this is a daughter.
  Diff:
@@ -12,1 +12,1 @@
-<gloss>pretty daughter who attracts boys to parents' shop</gloss>
+<gloss>pretty girl who attracts customers to come inside a shop</gloss>

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