<entry id="2184514" stat="A" corpus="jmdict" type="jmdict">
<ent_corp type="jmdict">jmdict</ent_corp>
<ent_seq>2854290</ent_seq>
<k_ele>
<keb>炎上商法</keb>
</k_ele>
<r_ele>
<reb>えんじょうしょうほう</reb>
</r_ele>
<sense>
<pos>&n;</pos>
<gloss>outrage marketing (deliberately stirring up controversy to generate publicity)</gloss>
<gloss>shock advertising</gloss>
</sense>
<info>
<audit time="2022-04-16 03:25:59" stat="A" unap="true">
<upd_name>Nicolas Maia</upd_name>
<upd_refs>https://kotobank.jp/word/%E7%82%8E%E4%B8%8A%E5%95%86%E6%B3%95-1818711
https://eikaiwa.dmm.com/uknow/questions/14480/
https://www.carlbusinessschool.com/glossary/flaming-marketing/</upd_refs>
</audit>
<audit time="2022-04-27 01:22:36" stat="A">
<upd_uid>jwb</upd_uid>
<upd_name>Jim Breen</upd_name>
<upd_email>...address hidden...</upd_email>
<upd_detl>Will probably do for now.</upd_detl>
<upd_refs>https://ja.wikipedia.org/wiki/%E7%82%8E%E4%B8%8A%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0

https://www.investopedia.com/terms/v/viral-marketing.asp</upd_refs>
<upd_diff>@@ -11,0 +12 @@
+&lt;gloss&gt;viral marketing&lt;/gloss&gt;
@@ -13,2 +13,0 @@
-&lt;gloss&gt;selling controversy&lt;/gloss&gt;
-&lt;gloss&gt;viral marketing&lt;/gloss&gt;</upd_diff>
</audit>
<audit time="2022-04-27 12:02:46" stat="A" unap="true">
<upd_detl>I don't think the phrase "flaming marketing" is actually used in English. Also "viral marketing" is very inexact to the point of being incorrect. It's about purposely doing something controversial to get attention, as form of marketing.</upd_detl>
</audit>
<audit time="2022-04-28 00:26:13" stat="A" unap="true">
<upd_name>Nicolas Maia</upd_name>
<upd_detl>I think 'selling controversy' was a little closer to the actual meaning.</upd_detl>
</audit>
<audit time="2022-04-28 01:03:11" stat="A" unap="true">
<upd_uid>robin1354</upd_uid>
<upd_name>Robin Scott</upd_name>
<upd_email>...address hidden...</upd_email>
<upd_detl>How about this?
Shock advertising isn't exactly the same thing but there's some overlap.</upd_detl>
<upd_refs>https://ynaija.com/outrage-marketing-is-high-risk-and-high-reward-but-is-it-a-good-fit-for-your-brand/
https://www.colourgraphics.com/blog/outrage-marketing/
https://www.skyword.com/contentstandard/welcome-to-outrage-marketing-brought-to-you-by-lady-doritos/
https://en.wikipedia.org/wiki/Shock_advertising</upd_refs>
<upd_diff>@@ -12,2 +12,2 @@
-&lt;gloss&gt;viral marketing&lt;/gloss&gt;
-&lt;gloss&gt;flaming marketing&lt;/gloss&gt;
+&lt;gloss&gt;outrage marketing (deliberately stirring up controversy to generate publicity)&lt;/gloss&gt;
+&lt;gloss&gt;shock advertising&lt;/gloss&gt;</upd_diff>
</audit>
<audit time="2022-04-28 01:08:33" stat="A">
<upd_uid>jwb</upd_uid>
<upd_name>Jim Breen</upd_name>
<upd_email>...address hidden...</upd_email>
<upd_detl>Looks OK.</upd_detl>
</audit>
</info>
</entry>