<entry id="1993165" stat="A" corpus="jmdict" type="jmdict">
<ent_corp type="jmdict">jmdict</ent_corp>
<ent_seq>2085170</ent_seq>
<r_ele>
<reb>ボリュームゾーン</reb>
</r_ele>
<r_ele>
<reb>ボリューム・ゾーン</reb>
</r_ele>
<sense>
<pos>&n;</pos>
<lsource ls_wasei="y">volume zone</lsource>
<gloss>mass-market segment</gloss>
<gloss>main (e.g. price range)</gloss>
<gloss>largest (e.g. age group)</gloss>
</sense>
<info>
<audit time="2006-06-04 00:00:00" stat="A">
<upd_detl>Entry created</upd_detl>
</audit>
<audit time="2011-05-06 22:11:04" stat="A" unap="true">
<upd_name>Jim Breen</upd_name>
<upd_refs>GG5</upd_refs>
<upd_diff>@@ -11,0 +11,2 @@
+&lt;gloss&gt;main (e.g. price range)&lt;/gloss&gt;
+&lt;gloss&gt;largest (e.g. age group)&lt;/gloss&gt;</upd_diff>
</audit>
<audit time="2011-05-07 06:11:50" stat="A">
<upd_uid>rene</upd_uid>
<upd_name>Rene Malenfant</upd_name>
<upd_email>...address hidden...</upd_email>
</audit>
<audit time="2013-05-11 11:06:54" stat="A">
<upd_uid>jwb</upd_uid>
<upd_name>Jim Breen</upd_name>
<upd_email>...address hidden...</upd_email>
<upd_detl>Added additional dotted reading(s) via batch update.Added additional dotted reading(s) via batch update.
-*- via bulkupd.py -*-</upd_detl>
<upd_diff>@@ -6,0 +6,3 @@
+&lt;/r_ele&gt;
+&lt;r_ele&gt;
+&lt;reb&gt;ボリューム・ゾーン&lt;/reb&gt;</upd_diff>
</audit>
<audit time="2018-12-06 10:23:47" stat="A" unap="true">
<upd_uid>Marcus</upd_uid>
<upd_name>Marcus Richert</upd_name>
<upd_email>...address hidden...</upd_email>
<upd_refs>daijs:" 量をたくさん売る一般的な商品の価格帯のこと。価格は安くなければいけないが、同時に高い感性も必要となり、高感度・低価格商品が中心となっている。"
this doesn't sound as premium to me.

There's an example on weblio from the 経済産業省 that calls it "middle-income group"

The second two glosses don't make much sense to me (at least not as [n] glosses) and aren't in my version of GG5 (which only has "the 
volume zone")</upd_refs>
<upd_diff>@@ -13 +13 @@
-&lt;gloss&gt;premium market segment&lt;/gloss&gt;
+&lt;gloss&gt;mass-market segment&lt;/gloss&gt;</upd_diff>
</audit>
<audit time="2018-12-06 15:31:42" stat="A">
<upd_uid>jwb</upd_uid>
<upd_name>Jim Breen</upd_name>
<upd_email>...address hidden...</upd_email>
</audit>
</info>
</entry>